Up to 2,000 premises to get connected.
Virgin Media is to extend its ultrafast broadband network to up to 2,000 premises in Leicestershire.
The upgrades will take place in Thurmaston, taking the area's average download speed up from 22.5Mbps to 362Mbps.
Work has already commenced and is set to be completed by the end of 2019.
Virgin Media has stated that a 362Mbps connection will enable a standard HD movie file (5GB) to be downloaded in under two minutes.
This compares with more than 30 minutes at the moment.
Meanwhile, the time it will take to download a 25GB console game will fall from more than two-and-a-half hours to less than ten minutes.
The gigabit-capable lines will also enable local people to sign up to Virgin TV and use its 4K-ready V6 set-top box.
As a result, residents will be able to access up to 260 TV channels, including up to 50 HD channels, Sky Movies, Netflix and all the football from Sky Sports and BT Sport, as well as an extensive selection of box sets and movies.
Julie Agnew, Executive Director for Virgin Media's Project Lightning, commented: "We are delighted to be connecting more families and small businesses in Thurmaston to our brilliant broadband service.
"Giving them greater speeds will enable them to do the things they need to do and love doing more quickly and more easily."
Ms Agnew added that although laying new fibre cables will mean roads and pavements will have to be dug up, it will do its best to minimise any disruption to the community.
Credits | USwitch