Concerns about slow and unreliable broadband are preventing many Brits from moving to the countryside, research has shown.

Many British people are put off moving to rural areas because of concerns about poor broadband services, research has revealed.

In a survey by Opinium, commissioned by, 17 per cent of respondents – the equivalent of nine million people – said the fear of being cut off by inadequate broadband would prevent them from moving to the countryside.

Sub-standard internet connections and phone reception were cited as major disadvantages to living in rural locations, with only poor transport links emerging as a bigger issue.

The research revealed that nearly four out of ten rural residents (38 per cent) currently struggle with a slow or unreliable connection, despite Ofcom's claims that 93 per cent of the country can now access superfast broadband services.

Mobile phone services are similarly problematic, with a third (34 per cent) of people who live in the countryside saying their calls often cut out, and a quarter (25 per cent) unable to make calls at all.

One in ten residents of rural areas said they would have thought twice about moving to their current location if they had known about poor connectivity beforehand.

Ernest Doku, Broadband and Mobiles Expert at, said it is "ludicrous" that people still have to consider the quality of internet and phone signal when deciding where they want to live in the UK.

Credits | USwitch


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